How Much Does it Cost to Make a Promotional Video

How Much Does it Cost to Make a Promotional Video?

The cost of making a promotional video may range somewhere between $1200 and $50,000. Before going into detail, we need to know the purpose of making a promotional video.

Without having proper advertisement, you can not expect your business to develop or grow remarkably. Various modes of advertisement have been developed so far. Making promotional videos is one of the modern techniques used for the purpose of advertisement.

When you have a plan of making a promotional video, a question may arise that how much does it cost to make a video advertisement. Here are the factors that determine the price of making a promotional video.

Concept and idea:

The first thing that matters a lot while estimating or calculating the price of making a promotional video is the concept or idea. Having a great idea boosts the effectiveness of the video, at the same time it increases the cost of making a promotional video.

For the purpose of getting a great idea, there are two options you can go for. First, you can hire the services of various video production studios and companies. The production companies have teams of experts including writers, designers, producers as well as developers.

secondly, you yourself can search and find out the best concept for your video and you reduce the cost of production.

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The second thing that affects the cost of producing a promotional video is the script. It is necessary for you to have the best quality script full of perfection and professionalism. And you need to  be careful in this regard.

If you can write the script on your own then it is good. You can save the money in this way. However, if you are not an expert-level scriptwriter, then you must hire a professional scriptwriter.

The amount of money you may spend on the script writing ranges between $1k and $10k. Hence, we can say that scriptwriting influences the cost of video production remarkably.


The quality of the video you are creating has a greater impact on your audience. Better the quality of the promotional video, higher will be the user engagement. And we know well the importance of user engagement in the development of business.

That’s why it is necessary for you to get the best quality equipment for your video production in order to maintain the best quality of your video. The equipment you will need during promotional video making includes drones, dollies, jibs as well as cranes.

And the amount of money you may need for the purpose of having such equipment may start from $1000 and it may reach up to $10,000 depending upon your needs and requirements.

Editing and other expenses:

After the successful production of a promotional video, the next most crucial step is editing. The amount of budget you need for editing depends upon the expertise of the editor, the quality of editing you need, the length of the videos, and several other factors.

Obviously, high-quality editing would require a large sum of money and editing of relatively low quality will cut the cost of production. So, it is up to you, editing of what quality you are in need of.

Similarly, the graphics of video also matter a lot in this regard. The average cost for editing ranges between $5K and $50K.


If you are running and want to promote it in an effective way, you will find no option better than making a promotional video. As far as the question is concerned how much does it cost to make a promotional video, you can estimate it by keeping in view the factors mentioned above.

Furthermore, the video production cost estimate template given above will also help you greatly in this regard. However, you can also go for the tools like a video production cost calculators.

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