What is a Promotional Video

What is a Promotional Video?

Many of the people are unknown of what exactly a promotional video is and what are the purposes behind making such kind of videos. If you are also among them, there is no need to worry. This article will give you a proper understanding of promotional video content.

In simple words, a promotional video can be defined or explained as a video made for the purpose of advertisement of any kind of product, service. The basic purpose of a promotional video is to boost the sales of your business, company, or firm.

One of the most important things that distinguish the promotional video from other modes of advertisement is the emotional content. The emotional element grabs the attention of the audience with more effectiveness.

Types of promotional videos:

There are various types of promotional videos. Each and every type has its own purpose of being made. The most common types of promotional videos that are generally made include:

  • Introductory
  • Instructional
  • Product launch
  • Recruitment
  • Informational
  • Event
  • Educational
  • Creative
  • Explainer

Apart from these types, there are several other types of promotional videos each having its own pros and cons. You can choose the type of promotional video that meets your needs and requirements.

For example, if you are going to start a new business or company, you need to make promotional videos of introductory type. These videos will make the audience familiar with your brand or company. It would be greatly helpful in launching your company.

Similar is the case of other types. So, you can choose the type of promo video accordingly. Keeping in view the importance of promotional videos, all major brands invest more over marketing in the form of promo videos.

Nature of promotional videos:

All of the promotional videos are supposed to be precise, engaging, short, compelling, and of the best quality. One of the worth mentioning characteristics of a promotional video is that a promotional is always of short length.

We can say that the length of a promotional is not supposed to exceed the limit of 2 minutes. Most of the promotional videos fall under this limit.

For example, if we have a look at the promotional videos of large companies or international brands, they all want their promotional videos not to be longer than 2 minutes.

Furthermore, the promotional videos need to be entertaining, problem-solving and satisfactory in nature.

Promotional Video

Effectiveness of a promotional video:

As far as its effectiveness is concerned, a promotional video is considered to be the most effective and the most dependable mode of advertisement nowadays. The reason behind this is obviously the fast-growing technology.

Researches and surveys have shown that people spend more time on technology and especially on mobile phones and social media. Therefore, making a promotional video is an ideal mode of advertising your products, business, and services.

Moreover, surveys have also revealed that conversion rates get increased by 80 percent through videos. So, the effectiveness of promotional videos in marketing can not be denied.


Budget required for the making of a promotional video varies from video to video and depends upon various factors. Some of these factors are mentioned below.

  • Quality of video
  • Idea or concept
  • Writing of script
  • Required equipment
  • Editing
  • Hiring the experts

Generally speaking, a promotional video may cost from a few hundred dollars up to $50,000.


If you are unaware of the purpose of what is a promotional video and what is the purpose behind its making, this article will give you plenty of information in this regard.

The information including the types of promotional videos, mentioned above will enable you to understand the importance of a promotional video. After having knowledge about it, you can implement this mode of advertisement for your own business as well.

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