It’s important for entrepreneurs who are new to video marketing to understand the various types of video and when to use them. What is the reason for this? Consider a singer who takes the stage but is unable to reach the correct notes or remain in tune.
The audience will be annoyed and irritated. It’s possible that people may begin throwing tomatoes. You might lose touch with your audience if you use the wrong video style to communicate your message.
Don’t worry however, we’ll go over all of the various types of video and show you some examples of each. we’ll also tell you when and where you should use each form.
Here are the 7 video types and when they should be used:
1. Live Action Videos
A recording of either static or moving objects is known as a live-action video. Rather than creating content digitally, it’s about real people and real places. Live-action videos will highlight a charismatic spokesperson or the office’s employees. They can be amusing or educational, as well as humorous or informative.
When and Where to use Live Action Videos?
One of the most effective ways to establish an emotional connection with your audience is to use live-action. How-to and instructional videos of real people do well on YouTube because seeing a real person increases empathy and understanding in your audience.
A live-action welcome video on your website will give your digital interface a human face. This warm contrast can also be the nudge your prospect needs to take action, purchase your product, or contact you.
“About Me” Videos
In your own words and in your own accent, tell your story. Human faces and true stories add integrity and authenticity to “about me” videos, which are ideal for live-action.
Live-action is beneficial to sales videos because it adds more layers to the marketing. Customers aren’t really buying your stuff, so keep that in mind (there might be hundreds of others like it). They’re purchasing your whole brand, as well as how it makes them feel.
A video type made up of many still images is known as animation. When pictures are played back-to-back, they create the illusion of movement. This style is ideal for portraying something that does not exist.
For example, animating a fictional character or a science-fiction setting is typically less expensive and less time-consuming than recreating them in the real world. 2D, 3D, and stop-motion animation are the three types of animation. 2D animation is similar to a comic or a cartoon in that it is smooth.
Like most modern animated films and video games, 3D animation has dimension and scope. Stop-motion animation, like a “Claymation” film, is created by capturing individual frames of real-world objects.
Videos for marketing and promotion
Animated marketing and promotional videos that accurately represent your brand’s style, energy, and personality can help you stand out from the crowd.
Explainer videos that highlight the specifics of your product or service don’t have to be dull. Add some animation to your videos to make them more fun and engaging.
3. Whiteboard Animations
Whiteboard animation is a form of animation that tells a story using images drawn on a whiteboard (or something that looks like a whiteboard) by artists who document their creative process. A whiteboard video is ideal for explaining a realistic procedure in an easily digestible manner, whether it’s using simple stick figures or more complex constructs.
When and Where to use Whiteboard Animations?
For number-heavy presentations, whiteboard videos are ideal because they make it simple to get into a good rhythm of alternating talking and writing to optimize audience comprehension. To improve your informational video, add thought bubbles, graphs, diagrams, maps, or other innovative ideas.
4. Motion Graphics
Motion graphics videos are a form of animation that communicates through text and shapes, but they don’t typically tell a story. Music, sound, and voice-over are commonly used in these videos to communicate basic details with energy and power.
Complicated concepts are efficiently communicated using motion graphics in an easy-to-understand manner. This makes them perfect for describing a product, service, or illustrating a result. Motion graphics are an excellent way to demonstrate how you plan to do something or how something has been achieved.
5. Typography Videos
Kinetic typography, also known as moving text, is an animation technique that combines movement and words to convey ideas. Some people are more receptive to images, while others are more receptive to the written word. Kinetic typography is a brilliant way to get all people’s attention.
Seeing words move can also elicit sound and weight sensations. Big, dense, vibrating words, for example, can appear loud and heavy, while tiny, thin, flowing words can appear soft and effortless.
When you only have one basic idea or feeling to convey, typography is a fantastic tool. The way certain words appear and move in the video evokes certain emotions. Quick typography is an excellent choice when you need to cram a lot of details into a limited amount of time.
Even if your prospects don’t pay attention to every phrase, they’ll get the gist of what you’re saying subconsciously. Without making a sound, kinetic typography can “do the talking” and pack in a lot of energy.
6. Screencast Videos
A screencast (also known as a screen capture) is a digital recording of a computer screen that includes narration. It’s a no-frills method of teaching that’s often used by tech companies to demonstrate a software product.
Screencasts are, without a doubt, the most effective way to demonstrate how an application works. It can be difficult to describe how to use an app using only words and pictures. Screencasts walk audiences through the whole process, so all they have to do is watch and follow along. It’s easy.
7. Photo Montage
Photomontages or slideshows use images, music, and narration to tell a story that typically elicits strong emotions. These are perfect for reminiscing about special occasions, such as anniversaries, weddings, and birthdays.
When and Where to use Photo Montages?
Picture montages work well in social media posts, welcome videos, and “about me” videos because they all allow you to display emotional content. The first step toward conversion is to tap into your prospects’ optimistic emotions.
You will hit all the right notes with the audience now that you know the 7 types of video for your business and when to use them. Find a style that fits you and start using it right away.
We believe that companies can no longer afford to ignore video marketing, but we also understand that forming your own video production team can be expensive, time-consuming, and challenging to master. That’s where we come in. Visit our website https://videoagencylive.com/ and begin utilizing the 7 styles of video in your marketing campaign today.